True Foods is proudly an 100% Australian owned and operated family business that was established in 2001 as a specialist manufacturer of flat bread products. From humble beginnings, we have grown to become the largest Australian owned manufacturer of Tortilla Wraps, Naan and Roti breads. Supporting this is a supply chain that distributes significant volumes of shelf stable, ambient and frozen products nation-wide to all major customers including Coles, Woolworths, Aldi, Metcash, KFC, Subway, PFD and Bidfood.
In late 2011 we purchased a major production facility in Maryborough, regional Victoria. The 27 acre site has 3 acres under roof, and has facilitated enormous growth in our workforce and production capabilities. Through segregated production spaces, we are able to produce specialist Gluten Free and Organic Wraps along with our high volume flatbread lines.
We recently invested in our own onsite solar farm which consists of more than 3,300 panels covering all points of our bakery. With sustainability being a core value of our business, we made the move in 2020 to communicate our solar initiative on our Simson’s Pantry products through our new ‘100% powered by solar’ logo. This logo and our True Foods story is now displayed on our new packaging as 100% of the energy used to make our Simson’s Pantry products is powered by the Australian sun.
Innovation is a driving force of True Foods, and we are proud of the many successful products that we have developed and continue to produce for a broad range of customers across retail, foodservice and QSR channels both domestically and internationally. With a healthy appetite for growth, we continue to invest in new capabilities and capacity to bring innovative new products to market for our customers and consumers. In 2020 we launched our new premium wraps brand Simson’s Pantry ‘Better for You’, which is available nationally in the major retailers. This new range of premium healthy wraps provide healthier and better options to our loyal consumers, with our new High Protein Low Carb 5pk wraps and Lite Low Carb Super Grains 5pk combining to now be the #1 premium wraps range in Coles.